1. Why did sales drop?
Sales drops are driven by product, region, or customer behavior.
KPIs:
- Total Sales, Growth %
- Sales by Product / Region
- Conversion Rate, AOV
2. Which products make money?
Revenue misleads. Profitability drives decisions.
- Revenue, Cost, Profit
- Margin %, Returns
- Discount impact
3. Who are top customers?
Focus on high-value customer segments.
- CLV, Revenue
- Repeat Rate
- Customer Segments
4. Which leads to chase?
Quality leads convert better.
- Conversion Rate
- CAC
- Lead Funnel
5. Where are we losing customers?
Churn happens gradually—track drop-off stages.
- Churn Rate
- Cohort Analysis
- Drop-off Funnel
6. Which team is underperforming?
Identify gaps early.
- Target vs Actual
- Win Rate
- Pipeline
7. Inventory balance?
Avoid overstock and stockouts.
- Inventory Turnover
- Stockout Rate
- Demand vs Supply
8. Why marketing fails?
ROI matters more than clicks.
- ROI
- CAC
- Channel Performance
9. Are we on track today?
Real-time tracking enables action.
- Today’s Sales
- Target vs Actual
- Hourly Trends
10. Can I get reports instantly?
Faster access = faster decisions.
- Usage Metrics
- Load Time
- User Adoption
